So as I was going through and listening to Sue, these were my thoughts and my notes.
If I want to make 100K/year, then I need to make 3x that amount so that I can pay the business, pay taxes, and pay ourselves.
So realistically we need to be making 300K/year.
What does that look like? How many shoots at what average?
How many do we want to be shooting? 2-3/wk if it’s just us shooting.
What can we offer that people will regularly and easily pay us 2-3K/shoot for and that we can get 2-3 people in per week doing it? Personal branding, glamour, weddings?
What do we want to be shooting? How can we add value to where people will easily pay us this amount?
Who is it that we want to market to?
Where do they hang out?
What if I don’t value print? What if I don’t think people will pay for print?
Currently we are running a headshot promotion just to get bums in seats. We have a natural light studio, but my husband has always been opposed to the glamour specifically, but loves shooting more lifestyle portraits. We are offering one free photo with more available to purchase for $97 each. Currently, most are purchasing one, two have not purchased any out of 10 that we have shot. So that gives us an $80 average sale. We are currently shooting 2-3 per day on days that I have off, so for example this week we have 6 scheduled (we had one no show), so 5 that we are actually shooting. We are also scheduling video chats with each prospect to educate them on the process and really just get to know them and have them get to know us.
So it’s great. We are having conversations, we are getting bums on seats, and we are building our headshots portfolio. But this model is not sustainable.
I want to do more personal branding. Photographing influencers for their social media. I know we can do it and do it well. Any suggestions on how to get in front of them?